A content writer can get inspiration from various sources but he should not copy and paste other ideas. If the originality of content is left unchecked, it can have a disastrous consequence in the coming years. Apart from legal complications, it can tarnish the reputation of an organization. This is the reason why the originality of content should get utmost attention.
Although writing for the web is informal and even casual at times, it should not be sloppy. Neglecting quality in a presentation invites criticism and distracts the visitor, just as misspelled names or words do in newspapers or business letters. Readers will likely leave your site once more than one error is noticed, never to return in favor of more professionally written Web content. The same is true with virtually every type of advertising and marketing vehicle placed in the hands of a potential customer.
If you don't have to publish it immediately, wait few hours or days and then reread article. Just think about what would you like to provide to your readers. And ask yourself if you would like to read your own content if you were visitor. Think about how you want your articles to affect readers and adjust to that. If you still think article is decent, go ahead and publish it.
It is critical that you learn how to write an article with good content. Even if you are writing articles just to get traffic, they need to still have content that people want to read. You must focus your writing on the content and afterwards concern yourself with adding in your target keywords where they fit into the article. You must on no account write an article with merely keywords in mind.
Most importantly, you must produce reader-friendly content. Your writing style should be lucid enough to draw the attention of readers. Don't try to feed the search engine first, but you must put your best effort to make it human readable unique content. A reader-friendly content can significantly increase conversion rate.
One of the components of the writing process is the mental capacity of an individual. We can never deny the fact that the words we plan to put into paper start in our thoughts; and it is our creativity that will determine the style through which we transform words into something that readers will understand and enjoy.
Shorter paragraphs make reading your content much easier - since, as above, visitors scan read your content, keeping your paragraphs short (perhaps to 2-4 lines each) will break up your content. This will improve the chances of your visitors reading your content since a lot of short paragraphs are more accessible to read than a couple of longer paragraphs.
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